& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] two months ago, because to help a friend enrollment Shanghai Marathon, multiple browsers blossom sits, participated crazy marathon rush of votes, then combined with the usual items for outdoor sports people and relationships map the social graph depicting the insight found in today's social networking has let people undergone tremendous changes, sports enthusiasts attitude towards sport, the psychological state of movement, participation in sports in the form of great changes have taken place, in other words, social networking make the marathon has become a fashion.
face socialization runners, but also how the interaction between the brand and the runners were worth it spread? A month ago, North horses start running, there are less than three weeks, launched about to begin prologue, and it is cheap jordan shoes for men particularly careful to observe the major brands among which several interactive activities and runners, found that many of the brand has been deeply rooted in the consumer community, and gradually create their own brand tribe, Nike and Adidas, for example, Nike played like a professional community who care structure, but more like a careful Adi community who care.
1 Nike - Community care professional who
To help better prepare for marathon runners race, Nike early invitation to the national marathon coach @ Tao Shaoming for junior and senior runners runners, in Shanghai, Guangzhou and Beijing plan a period of eight weeks professional training programs, and invited on the microblogging coach for marathon runners were professional online quiz, from microblogging forward amount and the number of comments point of view, the majority of runners are welcome.
electrical m akers in carnival double 11, runners Nike community building and more goes a step further, Nike introduced the innovation of micro-channel NikeRunClub community (note the community, not the official public accounts), open platform can be found on recommendations to guide running, but can also run in the establishment of groups to run around looking for groups, just like a more lightweight and convenient online version of vertical communities.
I have to say that Nike has familiar: Now runners runners in the past is no longer a passive consumer of information, and they spontaneously find a suitable own organizations, they prefer to stay in a small group and their own small partners together like-minded, they need to uphold the brand is a sport spirit, know at the right time for them to bring value to haunt partners.
2 Adi - attentive care community who
runners commu nities say they rarely break their own, they will say to create a personal PB (personal best); they seldom say who is our leader, but will say who is 430, 530 rabbits; Adi cool running group A runner who is familiar with the organization, the former North horse recruit runners, runners organize training before a match in the coach's leadership, and in the North during the race horse carefully arranged the cheerleaders cheering for the runners , in the running and running after setting energy depot, but also as a member of each group of cool running track taking pictures after the game released. In addition, all horses in North cool running members of the group will be known as the "PB family" of one, their slogan is also very exciting: # witness my PB #. And the runners were in each interaction, Adidas do careful and meticulous.
Later, saw some cool running group inte cheap jordans for sale rviewed the person in charge of the movie, a reporter asked why the person in charge would choose such slogans PB as the theme of the event, officials said, and some runners often inside the circle of influence who to deal with, found that runners often use to express themselves PB breakthrough, we decided to adopt the runners who are familiar with the language as their own brand of the slogan. Here, we have to wonder, today's consumers, because the social network has been linked to each other to form a community, their access to information in their own communities, share information, as if into an organism, and the flow of the body, that is, Blood information. Faced with such consumer groups, if brands are not integrated into the community of consumers, listen to their language, their voices perceived, is bound to be lost in the tide of this society.
In addition to Ni Retro jordans for sale ke and Adidas, just two weeks before the horse is about to start running the North, and I am also very clever exposure at work to a charge of other outdoor sports brand agency, we provide a number of outdoor sports we do for them through social network data mining scoring to give the impact and influence of the list, not to a few days, they found a community organizer Beijing jogging, and soon made contact with the organizers, and help during the race These jogging enthusiasts full with the film, recording their every detail and colleagues insist on during the game, the brand's spirit also in this community is well spread. Afterwards and responsible for the activities of the project manager to chat, he told us that it was his first time to know there are so many interesting runners community organizations exist, between a little earlier if they can begin to build those af Cheap air jordans for sale fected and more relationship, I believe this event will be made even more unexpected results.
Shanghai Marathon kicked off soon, the Internet will also see the enthusiastic users of this year's marathon to Hangzhou Hangzhou arrangements for next year's marathon one carding statistics, a total of 45, but we say there may be more. We expect to see in this process more brands uphold the spirit of the movement, find influencers, into the consumer community, build brand tribal wonderful. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.) Nike SB Dunk Low Pro & nbsp; derived from classic football shoe Nike innovation running free Hypervenom recently ushered in the release version of the second generation of the upgrade. Into the Flywire technology the blessing of the vamp b cheap foamposites y both joint and combined with the construction of the permeability of chloroprene rubber, mesh and texture synthesis, this time this pair of gym red color eye-catching red throughout, and is equipped with free 3.0 white soles to provide ideal Juegan. This double "Red Gym" Free Hypervenom Nike 2 will be released next month. (Editor: YOYO)if you want to select the most representative Sneaker this year, I believe most friends will vote for Kanye West and Adidas cooperation to build the Yeezy Boost series. Since the launch of the Yeezy 750 Boost at the beginning of the year, the Yeezy Boost series, which has dominated the topic of conversation, is almost always the shoe of every shoe loving friend. The influence of the incomparable high-profile nature, before the FNAA West Yeezy Boost Kanye also awarded the "Shoe of the Year of the year" award, in recognition of his outstand cheap jordans for sale mens ing contribution to the field of shoes.
Kanye West was happy with the award, saying it was the perfect confirmation of his design. He was very grateful to Virgil, Abloh, Giuseppe, Zanotti and others for their help, but also for Adidas to give their trust and non-interference, and ultimately to make the Yeezy Boost series perfect. Although earlier and Nike let Kanye West part company each going his own way very angry, more than once publicly expressed in cooperation with Nike dissatisfaction, but now the achievements of Kanye West will also let the past down, he also said it is starting from Nike, Yeezy became synonymous with his shoes. Kanye awards have been beyond count, but for the first time with shoes winning confidence in his extraordinary significance, so in the hope that we love Kanye can make persistent efforts, do not let the winners of the Yeezy Boost yield Retro jordans for sale again so cherish. after more than 10 days, Jay Chou and , New, Balance launched a series of cooperation, and finally came to the last pair. The last two chose from "Oh, oh well" from the album "oversized" shoes as inspiration. From the beginning of the song and Jielun cannon in the dialogue, we can understand that the songs inspired by comedian Chaplin. In this adaptation, double New Balance 997.5, we can see his shadow: the black and white color elements to reflect that Chaplin was the black comedy movie we bring, and the lining stripe design, full of modern fashion with the times. At this point, ten pairs of shoes have been all exposed, I believe fans are inevitably lost, but Jay Chou himself, but brought us a relaxed and humorous ending.& Nbsp; & nbsp; & nbsp; "in the history of world sports goods industry, so that two of the most representative and well-known gian cheap jordans online ts unite only once a lifetime kind of thing." August 3, the world's second largest sports Germany Adidas announced it will spend 3.1 billion euros to acquire the world's third-largest US brand Reebok, Adidas chairman and CEO Heiner conceal their excitement. & Nbsp; The acquisition of intent all too clear - two strong horizontal, duel world dominance of Nike sporting goods. This "life only once," the merger will increase the Adidas and Nike vs. Reebok weight, resulting reshuffle in North America and the global sporting goods market. Moreover, whether the merger can produce "1 + 1〉 2" effect, Adidas and Reebok will test the ability to integrate all aspects of production, channels, advertising and other marketing. Reconstruction of the North American market, the pattern of the North American market has always been contested sporting goods company, which the United States is the world's largest athletic footwear consumer market, accounting for half of the global athletic footwear sales. In 2004, Nike sports shoes market share of nearly forty percent in the United States market. Before no merger, Adidas and Reebok combined market share, just a little more than half of Nike. As the world's second oldest sports brand Adidas to this lucrative market has long plot, Adidas CEO Herbert Haier Na once in an interview with reporters said:?. "North American market is a must occupy the territory" However, the United States market has been the headquarters of Nike, Nike's US consumer brand loyalty is very high. How can we break out on the Nike site, which has been a headache for Adidas. In recent years, Adidas has been taking a variety of measures to open up the US market, but failed to form a real threat to the industry overlord Nike. Reebok's fold this American brand will undoubtedly Adidas and Nike to North America in the fight, even more powerful. Although, in the US market share, Reebok and Nike can not be compared, but Reebok has four major North American sports leagues (baseball MLB, Football NFL, NBA and ice hockey NFL) official shirt sponsorship deal, but there's Ivor Sen, a global superstar Yao Ming, as well as JAY-Z and 50 & nbsp; CENT headed HIP-HOP American street culture spokesman, in the US market, has a strong influence. Through the acquisition, Adidas share of the US athletic footwear market will be doubled to 20%. As announced the acquisition of the day, the president of Adidas Heiner puts it - "the North American market will usher shuffle"! Three marketing force "this acquisition is a win-win for both parties," & nbsp; the German bank HVB Group's financial expert WEINREICH said, "the two brands together as one body in the Americas, Asia and Europe markets will be further expanded. "Adidas and Reebok merger of two strong, bound in the sales and market competitiveness, and on marketing and advertising, as well as introduce new aspects of the brand a tremendous force, so that they compete with Nike, it is possible strong punches. One force - complementary products, either on geographical distribution, or in the focused product, Adi and Reebok have highly complementary. Adidas sporting goods market in football outside of the United States dominated, with a number of top European teams have a contract. Reebok nearly six sales in the US market was. After the two together, will give its European, Asian and North American market share of a huge role in promoting, but also may help to join Reebok, Adidas, Nike dominate achieve a breakthrough in the field of basketball. & Nbsp;
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